Predicting Purchase by Online Customers

A large number of visitors come to your website every day, but you know that only a small percentage of them are likely to buy from you, most of them perhaps not going back. Right now you may be spending money to re-market to everyone, but perhaps we could use machine learning to identify the most valuable leads?

1 for Yes - 0 for No.

Did the visitor click on the shopping basket icon?:

Did the visitor add a product to their shopping cart on the 'list' page?:

Did the visitor add a product to their shopping cart on the 'detail' page?:

Did the visitor sort products on a page?:

Did the visitor use the image picker?:

Did the visitor visit their account page?:

Did the visitor click on a promo banner?:

Did the visitor add a product to their wishlist from the 'detail' page?:

Did the visitor interact with a product dropdown?:

Did the visitor close their mini shopping basket?:

Did the visitor view the delivery FAQ area on a product page?:

Did the visitor check the returns FAQ area on a product page?:

Did the visitor sign in to the website?:

Did the visitor view the checkout?:

Did the visitor view a product size chart?:

Did the visitor view the delivery FAQ page?:

Did the visitor view the account upgrade page?:

Did the visitor view the website homepage?:

Was the visitor on a mobile device?:

Was the visitor on a desktop device?:

Was the visitor on a table device?:

Was the visitor new or returning?:

Was the visitor located in the UK based on their IP address?:

Click to predict:

Predicting Purchase by Online Customers

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